You need to analyze and frequently check the SEO of your Web page, if you really want to improve its positioning in search engines such as Google and, for this, we present this guide that is simply Perfect!
SEO optimization is one of the most exciting activities in the design and development of Web pages and that is because there is a certain mathematical part, but also a certain part of hypothesis and uncertainty.
Website optimization for Internet search engines, such as Google, known as SEO, is not, by far, an exact science.
Sometimes, it seems that neither Google knows how its own algorithms work! And here we are, trying to reveal a mystery that varies constantly.
Although the magic SEO formula for Web positioning in Google will never be known, if there are several factors that influence the position that a Web page occupies in the list of Google results and, in Xplora, we have set ourselves the goal of giving you the Perfect list for you to review all these factors and improve your SEO .
I repeat, as I told you a few days ago in another article where I gave you some SEO tips for WordPress users ; This is not an exact science and that is because Google gives more and more weight to the customer experience, making Web positioning more subjective. Therefore, I want you to keep this:
Optimize your website to fall in love with your target market. The more they love you, the more stable and better your Google positions will be.
Now, without further ado, let’s start with the list to check the SEO of your website!
Install and configure the Google Search Console tool
While there are tools that give you information similar to that of the Google Search Console tool , the detail in the data is by far much deeper in the Google console.
If you want to position your website in this search engine, you must optimize it according to your criteria . With this tool you can analyze most of the factors that influence the optimization of your website for Google, all SEO analysis is concentrated there!
The configuration is simple, you just have to register, enter the URL of the page you want to monitor, load the code on the page and voila; Google gives you the information you need to optimize.
Create and configure your Google Analytics account
The Google Analytics tool helps you with something very specific. Do you remember that I told you to fall in love with your target market?
With Google Analytics you can get exact data that tells you how well your audience is accepting your website and its content.
Google Analytics helps your digital marketing . I like to think that with Analytics, analyzing “ subjective SEO ”, that which is increasingly taken into account by Google, is greatly facilitated.
Its configuration is not different from that of Google Search Console, it is about registering your Web page and pasting a code in it, with that you will have very valuable data!
Install tools on your page that help you configure SEO
It is very possible that your Web page is designed with WordPress , since it is the most used content manager. In that case, the recommendation is that you install a plugin that facilitates all the SEO configuration and optimization actions on your Web page, such as Yoast SEO or All in One SEO . Some time ago we talked about these and many other recommended plugins for WordPress .
In WordPress it is mandatory that you do so, there is no other way to change titles and descriptions; At least not simply.
If you use another content manager that is not WordPress, you will surely find extensions that make this job easier for you.
Conquer and position your website on top of Google!
Without trap or cardboard; We develop realistic web positioning (SEO) campaigns on Google and other search engines, with our feet on the ground, true to the profile of your company and with results that give results.
Make sure your website is optimized for mobile
You already know that it is increasingly common to search Web pages from mobile devices and that Google penalizes all those pages that do not have a mobile version .
What I am telling you is not new, so there is no need for us to delve much at this point, but it is necessary that you keep it in mind for the success of the optimization.
Checking the SEO of your website should start by being ready for mobile phones!
Perhaps, in one of those, you discover that the mobile version is a problem.
Solved that problem, surely you are interested in reading the 3 SEO keys for mobile phones that we commented days ago.
Use the secure protocol on your page
We continue with the basics, and of all, this is the one that we must still remember with emphasis, because you still see pages that do other SEO actions but have not made the migration to HTTPS.
Using a secure SSL certificate helps the SEO of your website , but also improves your image; The fact that the browser marks your page as “Not sure” causes a bad impression, right?
Using HTTPS and, even more, doing the migration is very, very simple, and in many cases it does not even involve money investment with the purchase of certificates. The hosting provider can generate a certificate of your own to make your site a secure one.
Optimize loading speed
The equation is simple, the faster the page loads, the better the user experience because you should not wait to access the information; This has been confirmed by each SEO analysis that has been carried out.
Optimizing the speed of your website is not a punctual or global action; you must analyze it one by one and detect which element can be optimized.
Studies conducted by SEO tools such as Ahrefs ensure that the shorter the loading time, the lower the bounce rate . Reviewing SEO regarding speed is a must!
To analyze the speed the most recommended tool, once again is from Google, and it is the Google PageSpeed Insights . Using it is the simplest and the information it offers is worth its weight in gold!
Optimize the content of your website
The content is key to achieve a good Web positioning in search engines, but also the value of the Web content strategy. On this subject you may be interested in two articles where we develop it in depth:
- Copywriting converts your website visits to your customers
- Common mistakes when writing the contents of the Web page
Before you start optimizing the content, you must think about the objectives of your website and that is why I will talk to you about the search for the keywords.
When you know how to look for your target market you can start creating strategies to position yourself; This is where all the SEO analysis that focuses on the content starts .
With the results of keywords, you can make predictions of the number of people who will visit your page, and which are your biggest competitors.
In fact, to go to the most basic, if you do not define the keywords, it is impossible to measure the scope of any positioning plan. Let’s look at some key points that you cannot forget.
Important: the selection of keywords must go hand in hand with critical thinking. What is a popular keyword does not mean that it should be included in the strategy. Only if there is a promise of profit should you develop it. It is important to analyze SEO from the point of view of your business profit!
Remember the Long Tails
Currently, searches are more complex, much of that is due to the use of resources such as mobile voice assistants to execute them, so:
The average user does not use keywords, but phrases to get the best possible result.
Long Tails refers to searches that are more specific and complex . In all optimization strategies these phrases must be included.
Including this type of keyword in the text is an advantage because it allows content writing to be more fluid and organic.
If you want more information about Long Tail Keywords and how to apply them, I recommend three articles we published a while ago:
- Trends in SEO positioning of Web pages on the Internet
- What is the best keyword density for my website?
- The truth of SEO positioning and its current importance
Perform a search for question type keywords
Within this same trend of the use of voice assistants, we find that users help themselves to formulate questions to find specific answers .
Where? That? How? When? Why? The more your content is able to answer these questions, the more likely it is to be positioned in the top positions of Google.
Where? That? How? When? Why? They are grammatical structures that must be included when you want to position yourself in a specific niche.
That your content includes questions is a sign that you have been able to check the SEO of your website!
Study the search results
You are not alone on the Internet, so if you study the search results, you will not only know who you are competing with, but you will know what Google is liking and what is not.
The most valuable skill that is developed when working with SEO for a long time is the ability to find similarities between results that are apparently different . Analyzing SEO becomes a daily action!
When you study the first results that Google has positioned there is always a pattern , in some cases it is more evident than in others, but in all cases it exists. From that pattern you can define how to expose the content of your Web page.
My recommendation is that, beyond imitating what others have done, you optimize your efforts . Remember that you must satisfy Google and your target market. At this point, to steal a position in results, you must know how to be creative and offer something that exceeds the expectations of the search engine.
Use the keywords wisely
A few years ago the only consideration regarding keywords was that you should show it in the text as many times as possible. Reviewing the SEO of your website was based on making sure the keywords were repeated many times.
At present, this practice is completely out of any recommendation, since it has tended to the most natural and user-friendly content on the Internet. Next we will see what are the most essential considerations that you should put into practice.
Use your main keyword among the first 150 words
This is an old, but effective strategy. As Google does not analyze all the content you have on your page, it is important that you tell it from the beginning what you are trying to position.
Placing your keyword in the first 150 words ensures that Google has at least detected it ; then he decides if all the content is valuable to position it higher.
I recommend that you do not exaggerate the number of times the keyword appears at the beginning of the text. In fact, I would say that it is best to appear once, plus the most natural variations you find in your keyword search.
Use your Keywords in the titles
Another classic SEO analysis that always helps! Remember that it is about Google knowing from the first moment what your website is about.
The strategy that works best in this case is that your title starts with the keyword whenever possible.
Obviously, in this new stage of search engines, you should consider that the keyword is not short tail , but that you can optimize for a long tail .
For example, your keyword may be: “ How to position your Web page? ”Remember that question searches are the SEO trend for Web positioning .
Use synonyms and vary between plural and singular
We leave behind the exact match of the keyword (from the point of view of repetition); It is not natural.
At present it is recommended that you use the most appropriate grammatical variation according to the text . The use of plurals and synonyms of your keyword makes the text much more natural, while avoiding unnecessary repetition.
Create accessible URLs
So far we have talked about the previous considerations before creating texts to position and we cannot conclude without talking about the URLs.
Google needs to find all your pages on the website and for that you must monitor that all are active and accessible.
With the Google Search Console tool that I talked to you before you can perform tests to know how your pages are indexing , it is important that you make sure everything is going well; It is vital in reviewing the SEO of your pages. In addition to that review, you should consider:
Use short URLs
The more precise the URLs, the better so that both the search engine and the user know what the content is about. While your title can be long and explanatory, in the URL you don’t need to be so specific.
If you use WordPress you can edit the URL to be different from the title; just make sure it includes the main keyword and some other descriptive term.
Verify that there are no indexing errors
As I mentioned before, you can perform this action from Google Search Console , it’s very simple!
Fix bugs related to broken links
Errors regarding broken links are monitored with the use of plugins, in the case of WordPress, or with manual inspection.
Here the important thing is that the Google tracker can follow all the paths on your website, because if it finds a broken link it stops scanning your domain and could consider it as a bad experience for the user .
In this case I talk about any link, from internal links, to links to other pages. Ideally, you have a plugin that detects the error and redirects it (in the case of internal links), but you must verify that the redirects are not excessive.
Become Visible! Start climbing positions on Google!
Do you want your potential customers to find you, before your competition, when they search for your products or services on Google or other Internet search engines?
Create attractive titles and meta descriptions
Do you remember when I told you that it was important to improve the outcome of your competitors? This is your chance.
The more attractive the title and description are, always respecting SEO optimization, the more likely the user will click on your result instead of the competition.
Add keyword modifiers in the title
In this article we have done it and perhaps you have not noticed. Using phrases like “perfect” “definitive” “expert” makes the content more attractive , it is a psychological issue, in my opinion. If you are chosen between “ the SEO list ” and “ the definitive SEO list ”, you are more likely to click on the second title, right?
If you want your content to be relevant, it must be developed by an expert . Not to brag, but this article is enjoyable and valuable because I am talking about something I do every day, all day … 🙂
Google does not know if the text is from an expert or not, but the response from the public tells you that it is good, and that helps you make the decision to position it where it deserves.
Create attractive and easy-to-read content
By attractive I mean high value content. You should try to talk about topics that are new. With regard to easy reading, I mean the structure of the text.
This article is not written in small paragraphs by chance, it is done this way because it is easier to read than if it were structured in large paragraphs.
Make lists, create small paragraphs, underline the main ideas, that makes your text much easier to read.
Develop the topic in depth
That text length is a thing of the past. What matters here is that you give the complete information of the subject.
It doesn’t matter if you reach the depth with 500 words or with 5000 words, if the topic is well explained, Google will take it into account .
Support content written with multimedia
At present, the Internet user likes entertaining content, not only because it is fun, but because it is easier to digest. If you want to develop a complex theme, you will probably be more successful with the use of images or explanatory videos.
Once again, it is not that Google will position you better because you include an image, but that the user’s response will be more positive and that translates into quality for Google .
Remove low value content
This is something new in SEO strategies.
Not only do you offer good content, but stop offering content that doesn’t contribute anything.
Google is evaluating under that premise that ” two bad ones eliminate a good one “, even if it is not exactly in that proportion.
Only good content should remain on your website , rotten apples (low quality content) harm the rest.
Take advantage of the links
Links are a key factor for SEO and Web positioning , there is no doubt about that. Take advantage of the links in every possible way:
- Take advantage of the internal links so that the reader stays longer in your pages.
- Take advantage of the internal links so that the pages that are easier to position support the more complex ones.
- Outbound links can help you to give relevance to your content because a quality relationship is created between what you offer and the sources that you refer to.
- Inbound links are the most important because they are the ones that quantify the support of the Internet community.
Incoming links (which other Web pages link to yours) of quality give you a good reputation; key to the positioning of your website.
Optimize the images
The images can be optimized in two ways: in the description, so that they appear in search results by images and, in size, so that they load faster.
We have already covered both scenarios in depth in the Blog , I invite you to review it for more tips!
Mark your content with the Schema.org format
We have a guide for this too! So you don’t say we left you alone … 🙂
The marking with Schema.org is increasingly important, especially to increase the chances of appearing in Google’s rich snippets . You can do it with a plugin or manually using JSON.
Improve the time spent on your page and bounce
We return to Google Analytics data. In this tool you can know the average time of the sessions on your website. From this data you can propose actions so that the user stays longer on your website.
To position your website, Google takes into account, above all, the bounce rate; the number of users who enter and leave without consuming your content.
The bounce rate is decreased with better content ; The duration of the session is improved with actions that generate engagement , for example, internal links or recommended readings.
Amplify content reach
If your content stays on your website, you will not be able to position it as much as you want, that is why you should get the content shared .
This can happen naturally if you get your users to perform specific actions such as clicking the share buttons on social networks.
It can also happen not so naturally if you launch advertising campaigns to give visibility to your content or if you use networking to find allies that share it.
You must monitor your Web page, both technically and in terms of content, positioning and acceptance of the Internet user, for that you have Google tools, such as Search Console and Analytics.
Quality content will make you stand out from the results, but you should study the pattern that Google has followed to position the contents on the first page . Optimize the offer of the best results.
The key to positioning is the search and selection of keywords according to your business niche. Stay alone with those that contribute to your business.
Learn to adapt the content of your pages to user expectations and new search trends.
Whenever your content answers questions, you will have better options to position above.
The naturalness with which you write will improve the user experience while covering most of the keyword variations for the topic you are developing.
A page that loads quickly is a page that is more prone to success because the user experience improves.